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"Digitalna distribucija" predstavlja program usavršavanja koji pomaže u navigaciji alternativnim modelima distribucije. Radionica pruža aktualni pregled tržišta, uključujući današnje ključne igrače, kao i praktične savjete i alate za unovčavanje sadržaja te dosezanje šire publike. Međunarodni stručnjaci iz industrije, najnoviji primjeri i studije slučaja sklapanja novih poslova, kao i novi načini izgradnje uspješne distribucijske strategije pomažu sudionicima da poduzmu sljedeći korak.
U sklopu navedenog programa usavršavanja sudjelovali su, između ostalih, vrhunski stručnjaci u industriji Nuno Bernardo (beActive Entertainment, Portugal), Wendy Bernfeld (Rights Stuff, Nizozemska), dr. Ralph Oliver Graef (GRAEF Rechtsanwälte, Njemačka), Tine Klint (LevelK, Danska), Dean Nielsen (Gruvi, Danska) i Avalon Lyndon (MUBI Releases, UK). Ekskluzivni uvid u različite studije slučaja, uključujući Zločini budućnosti Davida Cronenberga, Vozi moj auto Ryusukea Hamaguchija i Poslije sunca Charlotte Wells, bili su zajamčeni.Za program usavršavanja odabrano je ukupno osamnaest polaznika, a među kojima je i producentica, ujedno i jedina hrvatska predstavnica, Sabrina Herak Smoković (Sabmarine).
Sabrina Herak Smoković je filmska i kazališna producentica. Završila je preddiplomski studij Filmske i kazališne produkcije na Akademiji dramske umjetnosti u Zagrebu, nakon čega je nastavila diplomski studij Produkcije audiovizualnih i multimedijalnih projekata na Akademiji dramske umjetnosti u Zagrebu, gdje je diplomirala u rujnu 2020. godine. Radila je na brojnim kratkim i dugim filmovima. Osim rada u filmskoj industriji, aktivna je i u kazališnom svijetu gdje aktivno producira nezavisne predstave, kao i filmske festivale. Njezin rad u filmskoj i kazališnoj industriji uglavnom obuhvaća poslove na poziciji producentice, kreativne producentice i production managera. Od 2017. godine aktivna je i u reklamnoj industriji, gdje surađuje s brojnim hrvatskim produkcijama. Od 2020. godine producentica je u vlastitoj produkcijskoj i distribucijskoj kući Sabmarine.
Sabrina Herak Smoković o programu usavršavanja:
"Trodnevna radionica Digitalne distribucije u organizaciji Erich Pommer Instituta bila je neočekivano korisno i ispunjujuće iskustvo. Informacije, znanje i vještine koje su nam stručnjaci predavači prenijeli neprocjenjivi su, a raznolika i dobro razrađena predavanja potaknula su me na razmišljanje i inspirirala za kvalitetniji razvoj budućih i bolje pozicioniranje postojećih projekata. Danas, kada se tradicionalni modeli distribucije rapidno mijenjaju, radionica Digitalnog marketinga je poput obaveznog štiva, ne samo zbog stručnih predavača, već i zbog zanimljivih profila odabranih polaznika iz raznih dijelova Europe s kojima u samo nekoliko dana stvoriš zajednicu prijatelja koja će zasigurno prijeći u zajednicu kvalitetnih suradnika na budućim projektima."
Ponosni smo na Sabrinu Herak Smoković te joj ovim putem želimo uputiti čestitke od srca!
Vaš DKE – Ured MEDIA Hrvatske!
‘Digital Distribution’ is a training programme that helps navigate alternative distribution models. The workshop provides an up-to-date overview of the market, including today's key players, as well as practical tips and tools for monetizing content and reaching a wider audience. International industry experts, the latest examples and case studies of new deals, as well as new ways of building a successful distribution strategy, help participants take the next step.
The training programme welcomed top industry experts, some of them being Nuno Bernardo (beActive Entertainment, Portugal), Wendy Bernfeld (Rights Stuff, Netherlands), Dr. Ralph Oliver Graef (GRAEF Rechtsanwälte, Germany), Tine Klint (LevelK, Denmark), Dean Nielsen (Gruvi, Denmark) and Avalon Lyndon (MUBI Releases, UK). Exclusive insight into various case studies, including David Cronenberg's Crimes of the Future, Ryusuke Hamaguchi's Drive My Car, and After the Sun by Charlotte Wells, were guaranteed. A total of eighteen participants were selected for the training programme, including the Croatian producer Sabrina Herak Smoković (Sabmarine).
Sabrina Herak Smoković is a film and theater producer. She completed her undergraduate studies in Film and Theater Production at the Academy of Dramatic Arts in Zagreb, after which she continued her graduate studies in Production of Audiovisual and Multimedia Projects at the Academy of Dramatic Arts in Zagreb, where she graduated in September 2020. She worked on numerous projects, and in addition to working in the film industry, she is also active in the theater world, where she actively produces independent plays, as well as film festivals. Her work in the film and theater industry mainly includes jobs in the position of producer, creative producer and production manager. Since 2017, she has been active in the advertising industry, where she collaborates with numerous Croatian productions. Since 2020, she has been a producer in her own production and distribution company, Sabmarine.
Sabrina Herak Smoković said the following about the training programme:
"The three-day ‘Digital Distribution’ workshop organised by the Erich Pommer Institute was an unexpectedly useful and fulfilling experience. The information, knowledge and skills that the expert lecturers imparted to us are invaluable, and the diverse and well-developed lectures stimulated me to think and inspired me for the better development of future and better positioning of existing projects. Today, when traditional distribution models are rapidly changing, the ‘Digital Marketing’ workshop is like a must-read, not only because of the expert lecturers but also because of the interesting profiles of the selected participants from various parts of Europe, with whom in just a few days you can create a community of friends that will surely join the community of quality collaborators on future projects."
