Collaborate to Innovate, koji je 2021. pokrenuo Europa Cinemas uz potporu Programa Kreativne Europe/Potprograma MEDIA, ima za cilj nagraditi izvanredne inovativne i suradničke projekte koje provode članovi mreže Europa Cinemas.
Program obuhvaća tri temeljne ideje:
Od svojih početaka program je podržao 51 projekt diljem Europe. Navedeni su projekti usredotočeni na povećanje angažmana publike, poboljšanje održivosti, diverzifikaciju programa te poticanje suradnje u kulturnom i digitalnom sektoru kako bi se kina prilagodila rastućim izazovima.
Collaborate to Innovate nastoji podržati projekte koji imaju potencijal inspirirati druge izlagače u mreži kina i šire. Uspješni projekti morat će ponuditi dokaze potencijalnog utjecaja na filmski sektor u područjima kao što su promocija, cirkulacija i vidljivost europskih filmova; razvoj publike (posebno rast mlade publike) te povećanje konkurentnosti i održivosti kina na njihovim tržištima i u zajednicama. Među glavnim prioritetima su društvena uključenost, održivost okoliša te razvoj alata za analizu podataka i digitalni marketing.
Štoviše, Collaborate to Innovate ima za cilj podržati inovativne i kolektivne pristupe i strategije za razvoj publike europske produkcije te poboljšanje cirkulacije i raznolikosti europskih filmova. Pritom inovacija mora predstavljati proces koji ima potencijal promijeniti pristup kina angažmanu publike unutar nacionalnog konteksta i/ili diljem mreže kina Europa Cinemas i šireg izložbenog sektora. Projekti stoga moraju jasno pokazati koliko su inovativni u svojim specifičnim geografskim i operativnim kontekstima, a posebno se potiču nove inicijative. Također će se razmotriti postojeći pristupi s novom inovativnom dimenzijom (na primjer, koji se odvijaju u drugačijem nacionalnom kontekstu ili poboljšavaju postojeći pristup).
Ove godine financijski doprinos Europa Cinemasa povećan je na maksimalan iznos od 120.000 eura po projektu, a navedeni iznos ne može premašiti 80% ukupnih troškova za projekte koje prijavljuju koordinatori i partneri iz Hrvatske. Osim toga, kina više neće moći podnijeti prijavu niti sudjelovati u dva uzastopna izdanja programa, bilo kao koordinator ili kao partner. Također je važno imati na umu da kino može biti partner samo na jednom projektu.
Poziv je otvoren za one koji žele implementirati nove i originalne inicijative u svojoj regiji – s ciljem razvijanja nove publike (osobito mlade), korištenja novih digitalnih tehnologija, modela pretplate, poboljšanja održivosti okoliša i doprinosa društvenoj koheziji unutar njihove strukture ili u njihovim zajednicama. Rok za prijavu je 24. veljače 2025.!
Za prijavu je potrebno ispuniti online PRIJAVNICU, kao i OBRAZAC PRORAČUNA PRIHODA I RASHODA te OBRAZAC MANDATA KOJI POTPISUJE SVAKI PARTNER.
Dodatne informacije o pozivu Collaborate to Innovate možete pronaći ovdje.
Initiated in 2021 by Europa Cinemas with the support of Creative Europe MEDIA, Collaborate to Innovate aims to reward outstanding innovative and collaborative projects implemented by Network members from the same country or at a European level!
The programme is built around three core ideas:
Since its launch, 51 projects across Europe have been supported. They have focused on enhancing audience engagement, improving sustainability, diversifying programming, and fostering collaboration across the cultural and digital sectors to adapt cinemas to evolving challenges.
Collaborate to Innovate seeks to support projects which have the potential to inspire other exhibitors in the Network and beyond. Successful projects will need to offer evidence of potential impact on the film sector in areas such as the promotion, circulation and visibility of European films; audience development and young audience growth in particular; and enhancing the competitiveness and sustainability of cinemas in their own markets and communities. Among the main priorities of the scheme are social inclusion, environmental sustainability, and the development of data-analytics and digital marketing tools.
Moreover, Collaborate to Innovate aims to support innovative and collective approaches and strategies to develop audiences for European productions and to improve the circulation and diversity of European films. Innovation must represent a process that has the potential to change the approach of cinemas to audience engagement within national contexts and/or across the Europa Cinemas network and wider exhibition sector. Projects need to clearly demonstrate how they are innovative in their specific geographic and operating contexts. New initiatives are particularly encouraged. Existing approaches with a new innovative dimension (for example, taking place in a different national context or enhancing an existing approach) will also be considered.
This year, Europa Cinemas financial contribution has been increased to a maximum amount of 120,000 euros per project, and it will not exceed 80% of overall costs for projects submitted mainly by coordinators and partners from Croatia. In addition, a cinema will no longer be able to submit an application or participate in two consecutive editions of the program, whether as a coordinator or as a partner venue. It is also important to note that a cinema can only be partner in one project.
The call is open to those who seek to implement new and original initiatives in their region - aiming at developing new audiences (particularly young ones), using new digital technologies, subscription models, improving environmental sustainability and contributing to social cohesion within their structure or in their communities. Application deadline is February 24, 2025!
In order to apply, it is necessary to complete the online APPLICATION FORM, as well as the TEMPLATE OF INCOME AND EXPENDITURE BUDGET and TEMPLATE OF MANDATE TO BE SIGNED BY EACH PARTNER.
Additional information about the Collaborate to Innovate call can be found here.
