International Screen Institute predstavlja The Audience Design Lab, radionicu čiji je cilj predstaviti metodologiju Audience Designa novoj generaciji talentiranih filmaša te pružiti uvid u trenutačnu neovisnu europsku industriju.
Da bi film egzistirao u svijetu, mora znati gdje se smjestiti i unutar tržišta, ali i kod svoje publike. Ne pozicionirati film na vrijeme znači preuzeti velik rizik jer se uspjeh rijetko događa sam od sebe. Znajući tko predstavlja potencijalnu publiku prije nego što započne dugo, izazovno putovanje neovisnog filmskog stvaralaštva, ostvaruju se bolje šanse za pronalaženje i uključivanje na smislen način.
Tijekom četiri dana do pet filmskih timova imat će priliku sudjelovati na prilagođenoj, kreativnoj radionici povezanoj sa svojim projektom, koju će voditi visokokvalificirani Audience Designeri (dizajneri publike) te u kojoj će istraživati i identificirati potencijalnu publiku i puteve do tržišta za svoj film. Program će biti upotpunjen sesijama jedan na jedan sa stručnjacima iz industrije kako bi se sudionicima pružila maksimalna podrška.
Radionica će pokriti ključne procese u dizajnu publike kao što su teme, emocije i vrijednosti, osobe i korisnička putovanja, SWOT i benchmarking, pozicioniranje, pitch industrije, ideje/brainstorming te skup drugih korisnih savjeta i trikova. Pritom će sudionici imati priliku usvojiti znanja sljedećih stručnjaka iz industrije: Benjamin Coelle (Germany – Audience Designer / Sales Expert), Greta Nordio (Italy – Audience Designer), Ewa Bojanowska (Poland – Audience Designer / Festivals Expert), Paul Rieth (Germany - Audience Designer) i Mirjam Wiekenkamp (Netherlands - International Publicity Expert).
The Audience Design Lab održat će se u Beču (Austrija) od 25. do 28. lipnja 2024., a prijave su otvorene za timove igranih, dokumentarnih i animiranih filmova koji su ili u kasnoj fazi razvoja ili su dovršeni. Za projekte u razvoju radionica će najviše koristiti timovima koji su svoje projekte već dovoljno razvili da ih se može jasno definirati u smislu priče, žanra, a time i publike. Organizatori preporučuju da osnovni tim čine producent i redatelj, uz podršku trećeg člana filma kao što je koproducent / scenarist / izvršni direktor.
Obrazac za prijavu moguće je pronaći na poveznici, a rok za prijavu je 13. svibnja o.g.!
Kotizacija za sudjelovanje iznosi 1.950 eura, pri čemu putni troškovi i troškovi smještaja nisu uključeni u iznos. Kandidati iz Hrvatske mogu se prijaviti za djelomičnu školarinu koju će osigurati Program Kreativne Europe.
Više informacija o radionici moguće je pronaći na poveznici.
Program je podržao Potprogram MEDIA Programa Kreativne Europe.
The International Screen Institute presents The Audience Design Lab, a workshop aimed to introduce the methodology of Audience Design to the next generation of talented filmmakers and to providing insights into the current independent European industry.
For a film to exist in the world, it needs to know where it sits both within the market, and with its audiences. Not positioning a film early on means taking a huge risk as success rarely just happens. Knowing who your potential audiences are before you embark on the long, challenging journey of independent filmmaking will give you better chances of finding and engaging in a meaningful way.
Over the course of four days, up to 5 film teams will each receive a tailored, creative workshop on their project led by a highly skilled Audience Designer in which they will explore and identify potential audiences and routes to market for their film. The Lab will be supported by one-on-one sessions with industry experts to better support participants.
The Lab will cover key processes in Audience Design such as: themes, emotions and values, personas and user journeys, SWOT and benchmarking, positioning, industry pitch, ideation / brainstorms and a toolbox of other useful tips & tricks. Participants will gather knowledge from the following industry experts: Benjamin Coelle (Germany – Audience Designer / Sales Expert), Greta Nordio (Italy – Audience Designer), Ewa Bojanowska (Poland – Audience Designer / Festivals Expert), Paul Rieth (Germany - Audience Designer) and Mirjam Wiekenkamp (Netherlands - International Publicity Expert).
The Audience Design Lab will take place in Vienna (Austria) from June 25 to 28, 2024, while applications are open to fiction, documentary, and animated film teams who are either in late development or have completed their feature. For projects in development, it will be most beneficial to teams that have developed their projects far enough that they can be clearly defined in terms of story, genre and thus audiences. The organizers recommend a base team of Producer and Director, supported by a third member of the film such as Co-Producer / Writer / Executive.
The application form can be found here, while the application deadline is May 13, 2024!
The registration fee for participation in the programme is 1,950 euros per team. Travel and accommodation expenses are not included in the fee. Candidates from Croatia can apply for partial tuition provided by the Creative Europe Programme.
More information about the programme can be found here.
The workshop is supported by the Creative Europe – MEDIA Subprogramme of the European Union.
